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News / Press Releases:
Below are PR from Jan 2, 2008 and Jan 29, 2008:

Press Release 2:

FOR IMMEDIATE RELEASE, January 29, 2008
MEDIA CONTACT: Gina Kazimir, PR Right Now, 410-420-8679, gkazimir@prrightnow.com

The Journey Continues: At the point where New Years resolutions fade, The Journey participants discover new strength

(Forest Hill, MD) - This is when it gets challenging. For most people, by this time in January those New Year's resolutions have faded, the good intentions have been forgotten, and old habits are back in force. But for The Journey participants, this is when change really begins.

Nine area residents - seven participants and two alternates - began a fitness challenge called The Journey sponsored by Body Styles by Mel in Forest Hill at the beginning of the year. Since January 7, 2008, eight personal trainers and four group fitness trainers have been giving their time and effort to help them change their lives over the course of twelve weeks with personal training sessions, nutritional counseling, group fitness and more. Area businesses have been helping, too, providing goods and services to The Journey participants as they discover what it means to have a healthy lifestyle, and also making cash donations, 100% of which will be distributed to seven area non-profits.

Chosen from 25 applicants, The Journeyparticipants range in age from 21 to 43. Their weights ranged from the 200s to well over 400 pounds when they started. But in the first few weeks, they have lost 110 pounds overall, and are discovering the strength and ability to change their lives.

"I am doing well. It is so good to see the scale going down and not up," says Chiwy Webster. Chiwy lost seven pounds for a great start, and that's just the beginning. "I am excited that I have made it so far. The boot camp has been a struggle but I am in it to win it. I love the new friends that I have made. I am looking forward to meeting and conquering the new challenges that each week brings us. It is hard but I know I can do it."

"There's no question The Journey is going to challenge our participants," explains Mel Royster, the founder of Body Styles by Mel personal fitness center and, along with his wife, Kim, the force behind The Journey. "At this point, many people give up on New Year's fitness resolutions, but not our group. This is twelve weeks of intense intervention that's going to change, and for some, maybe even save, their lives. But I know our group can do it. Our trainers are dedicated to going beyond the classes and workouts - they're calling their clients on their off days to check in and motivate them, and our clients are showing the dedication that's going to make them succeed."

Trainer Laura Colquitt agrees. "Big things are happening for The Journey clients. It's a very personal thing that they're going through."

Kevin Cole has been surprised to discover a new enjoyment in movement. "The most exciting thing that I've found so far is that I really do enjoy working out and miss it when the gym is closed," he says. What I'm really looking forward to is my body accepting the changes - by that I mean the level of soreness is going away faster, the new food eating times and what to eat are getting easier to manage, and overall I have more energy."

Bill Ackerman, who is training Craig Reddish, is certainly seeing positive changes in his client. "I can see the hunger in his eyes to thrive to achieve," he says. "Craig is very limited in time unlike other clients. Being a teacher and head wrestling varsity coach, he has practice, matches and tournaments all week late into the night. But he comes into see me seven days a week, so I can monitor him daily and also keep him focused. Everything is great - he lost 16 pounds in just two weeks!" 

The Journey alternate, Susan Lanman, is finding the challenge well worth the effort. As an alternate, she doesn't work out one on one with a trainer, but participates in all other aspects of The Journey. She says, "I love how my clothes are starting to fit differently and how I'm feeling stronger. It is a serious lifestyle change, and as excited as I am about it, I still have to take it one step at a time. I find that I want to rush into it all and that is just not realistic. We're taking baby steps, but we're going to get there. I look forward to continuing the learning process of it all so that it can become our new Œnormal.'"

The Journey participants have been working out with personal trainers three times a week, and attending five group fitness classes each week, nutrition and health seminars, and getting 30 to 60 minutes of cardio twice a day, seven days a week. They'll do this for 12 weeks, with all training and classes donated by Body Styles by Mel. Overall, Body Styles by Mel has donated more than $25,000 in services to The Journey to date.

Participants will also learn how to dine out, shop, cook and more, thanks to the generous area businesses who are helping to sponsor the event. And at the end of the twelve weeks, the entire community will celebrate enhanced wellness, as The Journey participants enjoy their new health, and the seven charities who have been designated beneficiaries of the event learn how much money has been donated by local sponsors to help create true community wellness.

"Our sponsors and donors are helping us take The Journey beyond just the people who are directly participating, and into the community as a whole," explains Royster. "We are still actively soliciting donations and sponsorships to benefit these charities. We've raised over $15,000 in cash and in kind donations so far, but we'd love to see that figure go up." To learn more about The Journey or to become a sponsor, call Mel Royster or Debbie Limpert at Body Styles By Mel at 410-838-1444, or visit: .

To learn more about The Journey or to become a sponsor, call Mel Royster or Debbie Limpert at Body Styles By Mel at 410-838-1444, or visit: www.bodystylesbymel.com/journey1.html .

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Press Release 1: >Dowload .doc File

FOR IMMEDIATE RELEASE, January 2, 2008
MEDIA CONTACT: Gina Kazimir, PR Right Now, 410-420-8679, gkazimir@prrightnow.com

Making New Year's Resolutions Real: Body Styles By Mel in Harford County helps Seven People Change Their Lives While Raising Money for Charity

(Forest Hill, MD) - On January 7, 2008, seven local residents will embark on The Journey, a three month fitness challenge that will transform their lives and raise money for seven area charities.

The Journey participants range in age from 21 to 43. Their weights range from the 200s to over 400 pounds. One has had two heart surgeries, and wants to live to see his grandchildren grow up. One went through a family member's near-fatal illness, and knows she needs to make a change. A coach is tired of feeling like a hypocrite for failing in his own fitness, another woman dreams of becoming a mother but knows she isn't in shape to do it.

"Fitness changes lives," states Mel Royster, the founder of Body Styles by Mel personal fitness center and, along with his wife, Kim, the force behind The Journey. "I love what we do, and I wanted to go beyond our regular work to really do something to help people who need it, and to help our community."

Royster and his staff of personal trainers regularly help a wide range of people at all fitness levels improve their health and enjoy life more. Starting on January 7, 2008, eight personal trainers and four group fitness trainers will give their time and effort to help seven people change their lives over the course of twelve weeks with personal training sessions, nutritional counseling, group fitness and more. And as they do, area businesses will be sponsoring them, providing goods and services to help The Journey participants discover what it means to have a healthy lifestyle and also making cash donations, 100% of which will be distributed to seven area non-profits.

"For us as trainers, The Journey is really a capsule of why we do this job," Royster says to explain the staff's willingness to give their time to the event. "It's very rewarding. The participants are definitely going to face some hurdles and they'll need to give 110%. Theyıve tried it all, and it didnıt work, and theyıre very emotional about where they are. We want them to see what they can do, and what can happen to their body when they stay dedicated to improving themselves."

Each of the participants will have a medical checkup, and then will be paired with one or more trainers. They have committed to work out with their trainer three times a week, attend five group fitness classes each week, and do 30 to 60 minutes of cardio twice a day, seven days a week for 12 weeks. Along the way they'll also receive nutritional counseling and learn how to prepare healthy meals at home as well as how to dine out, courtesy of The Journey's sponsors. No specific goals for weight loss will be set, however. Instead, The Journey will equip each of the participants with the tools they will need to make a lifestyle change that will help them enjoy their bodies and their good health in ways theyıve never explored.

To date almost 25 area businesses have made donations valued at more than $15,000 for The Journey, and more sponsors are joining the team every week. Along with the cash raised for charity, sponsors have donated everything from dinners to makeovers. Participants will learn how to prepare healthy food and will even go out for lunch and dinner and learn how to make healthy choices off the menu at area restaurants. Cash donations will be disbursed to the seven participating local charities: Anna's House, The ARC Northern Chesapeake Region, Boys and Girls Clubs of Harford County, Harford Habitat for Humanity, The Salvation Army of Harford County, SARC - Sexual Assault/Spouse Abuse Resource Center Inc, and RERSI ­ Royal Equine Rescue and Sanctuary Inc. Sponsors are welcome to make additional donations at any point in The Journey.

The Journey participants were selected from a pool of 25 applicants. Of those, twelve individuals were personally interviewed and the seven finalists were selected based on their physical/health needs, motivation and determination and their ability to meet the program requirements within their current lifestyles. The Journey participants are:

Melinda Bokeno, 43, of Forest Hill, MD. Melinda is a stylist and owner of Bella Amici salon. After he husband's near-fatal illness last year, Melinda knew she needed to make some lifestyle changes for both of their sakes. "I need to take this journey for me," she says. "I got myself into this, but I need help to get out. The Journey won't just change my life, it will save my life and my husbandıs as well."

Kevin Cole, 27, of Aberdeen, MD. Kevin is an application developer who is ready to create "a better me." He says, "Other than round, I've never been in shape. I don't like being morbidly obese and hearing that I'm at a high risk for death. It's been a struggle ever since my pediatrician called me husky. Iım ready to do something better for myself."

Michael Kutcher, 40, of Bel Air, MD. A computer programmer, Michael underwent two heart surgeries in two years and is diabetic. With his first grandchild born in 2006 and another on the way this year, Michael wants to live to see them grow up.

Craig Reddish, 38, of Abingdon, MD. Craig is a physical education teacher and coach whose excess weight is starting to affect his job. "I feel like I'm living the life of a hypocrite," Craig says. "I teach fitness, but I donıt live it. It's about time I start listening to my own advice and start living a healthier, happier life."

Scott Reiber, 27, of Perryville, MD. Scott is a mortgage company manager and musician who says, "I have everything in the world I could want, but I'm not happy with me. I am big and I'm tired of being this way...I need this change."

Jimmy Smith, 21, of New Park, PA. Jimmy works in customer service, and claims he was in the best shape of his life at birth, but it's all been downhill from there. He says, "I want to be able to travel without having to buy two seats on an airplane, but most of all I would like to not have to constantly think about whether or not I'm going to break the chair I'm sitting in...My goal is not just to be thinner but to learn a new and healthier lifestyle that will help me stay healthier, happier and alive for a much longer time."

Chiwy Webster, 33, of Edgewood, MD. Chiwy works as a school secretary and is studying to be a teacher. She says, "When was I in the best shape of my life? Birth! I am well over three hundred pounds and have been in this range almost my whole adult life...I have hit rock bottom with trying to do this on my own. I think The Journey is going to be my chance to be successful."

The Journey is a major undertaking, for the seven participants and for Body Styles by Mel. The fitness studio is donating almost $15,000 worth of training and support to the effort, and Royster is excited about the program. "I just wanted to do something to really help people," he says when asked why he's putting so much effort into The Journey. "We're helping charities and changing lives with this. The Journey is a lifestyle change. I want them to walk away and never look back at where they've been, just ahead to where theyıre going." And these seven people are ready to embrace a new way of living.

To learn more about The Journey or to become a sponsor, call Mel Royster or Debbie Limpert at Body Styles By Mel at 410-838-1444, or visit: www.bodystylesbymel.com/journey1.html .

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